Zero Up™ Lite

Learn how to build, grow, and scale your own e-Commerce business with Shopify. Launch your own brand in a niche that you’re passionate about and get access to sell millions of products without carrying any inventory!


10 Videos | 5:23:09

When you’re building your first eCommerce store, ask yourself this question: Do you want a business like Walmart that sells everything and anything, or do you want a business that is niche-focused, like Golf Town? Watch and see why Fred fully endorses building a niche store.

Follow along as Fred goes through all the necessary steps that you need to properly set up your Shopify store. From securing your domain name to structuring a shipping table, this video will walk you through what you need to do to set your store up for success.

Learn what inventory arbitrage is and how you can use it to your advantage to profit online. Discover the #1 online marketplace to access millions of products directly from manufacturers and the tips to product selection.

Discover one of the easiest and simplest ways to generate your first sale online through the Tripwire Strategy. Learn and master different tactics of using tripwire to entice your customers with free shipping.

Watch as Fred reveals his 6 must-have Shopify apps for your store to generate more sales. Fred will also give you a step-by-step guide on how to use each apps.

Go through your store’s Facebook Page checklist as Fred teaches you how to properly set up your page the right way. Discover the benefits and importance of having a Facebook Page for your online business.

Watch Fred as he demonstrates how to create your Facebook Pixel and install it inside your Shopify store. Fred will also reveal a software that he highly recommends to further enhance your Pixel and optimization

Learn as Fred walks you through the 3 steps to creating a Facebook ad. Make sure to carefully follow his steps as some important features may cause you to lose money.

Become a data expert by analyzing and understanding your Facebook ads. Watch as Fred gives you a demo on how to get the right data on Facebook ad reporting and the 4 levels of optimization.

Discover the 4 important steps to scaling up your store with Facebook ads. Implement other Facebook advertising strategies to gain more profits and sales.


Fred Lam
Fred Lam
iPro Academy Founder

Fred started his working life over 13 years ago as a dishwasher. Knowing he wanted more from life, Fred began venturing into the online business world and shortly became a reputable media buyer in the industry. Today, Fred is the CEO of several multimillion-dollar businesses with the mission to empower individuals with simple education and digital automation. Fred has coached thousands of students around the world and continues to share his knowledge inside iPro Academy.

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