Zero Up™

Learn how to launch your own profitable e-Commerce business from the ground up using Fred Lam’s proven 5-Step System. Even if you have no prior experience or knowledge, Zero Up™’s complete training and automation tool can help you get started from building your store to driving you first sale and every aspect in between. Get the exact tips and scaling up strategies to establish your own successful e-Commerce brand!

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Enroll Into Zero Up™


75 Videos | 45:27:41

  • 1.1: Niche Selection
  • 1.2: Business Creation
  • 1.3: Purchasing Domain
  • 1.4: Branding Your Store
  • 1.5: Creating Your Shopify Store
  • 1.6: Site Wizard
  • 1.7: Using Another Shopify Theme
  • 1.8: Setting Up Payments
  • 1.9: Setting Up Shipping Table
  • 1.10: Porting Domain
  • 1.11: Setting Up Email Address
  • 1.12: Final Steps

  • 2.1: What Is Inventory Arbitrage?
  • 2.2: The Golden Marketplace
  • 2.3: Spying On Top Sellers
  • 2.4: Increasing Perceived Value
  • 2.5: The Pricing Formula
  • 2.6: Crafting A Great Product
  • 2.7: Golden Product Hacks

  • 3.1: Email Integration
  • 3.2: The Autoresponder Sequence
  • 3.3: The App Store
  • 3.4: App: Conversio
  • 3.5: App: Sales Pop
  • 3.6: App: Abandonment Protector Plus
  • 3.7: App: The Shipping Dual
  • 3.8: App: Hurrify
  • 3.9: App: Wheelio
  • 3.10: App: Checkout Countdown Timer

  • 4.1: Crafting Your Sales Funnel
  • 4.2: Using The Funnel Building
  • 4.3: Using Funnel Building Version 2
  • 4:4: Profit Multiplier
  • 4.5: The Art of Copywriting
  • 4.6: Mastering The AOV

  • 5.1: Setting Up Your Facebook Page
  • 5.2: Getting Your Business Manager Account
  • 5.3: Installing Facebook Pixel
  • 5.4: Finding Your Target Audience
  • 5.5: Different Types Of Targeting
  • 5.6: Types Of Ads
  • 5.7: Setting Up Facebook Ads
  • 5.8: Tripwires
  • 5.9: The Bait Method
  • 5.10: Content Marketing
  • 5.11: Demo Ads
  • 5.12: Skimming The Market
  • 5.13: Ninja Tactics To Using Ad IDeas
  • 5.14: Analyzing Your Facebook Ads
  • 5.15: Scaling With Facebook Ads
  • 5.16: Custom Audiences
  • 5.17: Dealing With Account Suspension
  • 5.18: 3x3 Ad Formula
  • 5.19: Chasing The Market
  • 5.20: Thumb-Stopping Ads
  • 5.21: Dark Posts & Social Proof Process

  • 6.1: Order & Fulfillment Management
  • 6.2: The Daily Routine
  • 6.3: Common Customer Service Issues
  • 6.4: Winning Chargebacks
  • 6.5: The Financial Keeper
  • 6.6: Statistical Analysis
  • 6.7: Create Advocates With Social Presence
  • 6.8: Profit Backend - Email Strategies
  • 6.9: Advanced: Split-Testing Landing Pages



Bonus #1: Zero Up™ Masters Program

Watch over Fred’s shoulders as he breaks down his proven 5-step system into 7 comprehensive training modules that will help you launch a foolproof and profitable e-Commerce business starting from zero knowledge and experience. Learn as Fred hands over the EXACT blueprint he used to build and scale his several multimillion-dollar businesses!

Bonus #2: The Product Vault

No matter what niche you’re in, we have selected high-converting products that you can instantly add to your Shopify store with our Zero Up™ Lab software. In addition, get access to step-by-step training on how to create and sell unique jewelry for your niche and literally print them on demand with Zero Up™ Jewels!

Bonus #3: Traffic Genius: Blueprint To Attracting Buyers

Become a traffic expert with Fred! Learn step-by-step on how to get targeted traffic from Facebook, Bing, Google and more for just pennies on the dollar. Discover the proven optimization strategies to scale your business!

Bonus #4: Starting From Zero Bootcamp

The best way to learn is by asking questions. This is why we have weekly Q&A sessions, where you can ask Fred anything about your business LIVE. He will also act as your personal consultant to review your business and make sure you’re on track! Not only that, get access to our private Facebook community where you can interact with other fellow members to learn and succeed together!

Bonus #5: The Concierge Program

If you follow the 5-step system to the T, there is hardly any way you cannot get your business to work. However, we want to eliminate any risks, hesitations, and doubts that you may have about our program or even yourself by offering a helping hand. If within 60 days of launching your business and you couldn’t make a SINGLE sale, we will personally review your business and provide you with recommendations to make your 1st sale online!

Added Bonus: Zero Up™ Network

Diversify your product offerings to include print-on-demand custom apparels, mugs, bags, and even jewelry all inside our Zero Up™ Network. Get access to our trusted manufacturers in the United States to create amazing products that fit your niche. Not only that, you’ll also have access to our creative library with over 1,000 designs that you can use right away without any design skills necessary! We have got you covered!


If you want to become an eCommerce entrepreneur, the print-on-demand business model is one of the best alternatives to get started with a small initial capital and relatively low risk. Given that you do not need to buy inventory in bulk or worry about delivery, you can save a lot upfront.

However, there are costs that you need to consider which include: website domain, website logo, eCommerce platforms such as Shopify subscription, Wix, or WooCommerce etc., and of course advertising budget.

Of course! You do not need to be a designer or have design skills in order to start an print-on-demand eCommerce business. There are many resources out there to provide design services, which will be recommended inside the Zero Up™ training. In addition, we are including the Print Lab bonus, which will provide you with one free design each day along with ad images and mockups that you can use in your store right away.

Yes! You can use Zero Up™ to start your eCommerce print-on-demand business from any country. We recommend many US-based print-on-demand suppliers which ship internationally.

The answer is simple. If you are already looking for the refund policy, then we encourage you NOT to join Zero Up™ because you’re already in the mindset to give up before you even start. Zero Up™ is designed in a way so that anyone, even those with little to no prior experience or skills is able to master the 3-step process of creating an online store with print-on-demand. You will learn how to build your own store, create and sell your products from the ground up. In addition to the live coaching calls with Michael Shih, you have all the resources and support to become an print-on-demand entrepreneur. However, there is a 3-day cancellation policy in place. If you think that Zero Up™ is not for you, you have up to 3 business days from the purchase date to cancel your membership and get a full refund. For cancellation request, please email

We have two payment options for Zero Up™: a one-time payment of $1,497 USD or three-monthly payments of $597 USD. If you can’t afford neither payment options, I think you would agree that you need this program more than anyone. Instead of thinking “I can’t afford this”, replace it with “How can I afford this?”.

You need to get creative and think of how you can find the money. There’s PayPal financing, credit cards, loans, parents, friends, family, you name it. Don’t just use that excuse, get creative and start thinking of ways that you can make this work. With the payment plan we offer you can get started today for just $597 USD. That’s all the money you need to get started right now, today.

This depends on how fast you are able to go through the program, how fast you take action and apply what you’ve learned into your business, and also the business approach you are going to take. Some people may see results as quickly as the first week of implementing, and others may take a longer time.


Fred Lam
Fred Lam
iPro Academy Founder

Fred started his working life over 13 years ago as a dishwasher. Knowing he wanted more from life, Fred began venturing into the online business world and shortly became a reputable media buyer in the industry. Today, Fred is the CEO of several multimillion-dollar businesses with the mission to empower individuals with simple education and digital automation. Fred has coached thousands of students around the world and continues to share his knowledge inside iPro Academy.

Purchase Zero Up™

One-Time Payment


One (1) time payment of $1,497 USD.

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3-Monthly Payments


Three (3) monthly payments of $597 USD per month for 3 months.

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Disclaimer: Results may not be typical nor expected for every person. All information provided on this website is based on best practices and for educational-purposes only.

Testimonial Disclaimer: Every testimonial on this website is from a real client who used our products. No one was paid for a testimonial or endorsement. Individual results may vary, and these testimonials are not claimed to represent typical results. Although testimonials are from real people, they may not reflect the typical person’s experience, and are not intended to represent a policy that anyone will achieve the same or similar results.