FB Playbook 2.0

Become an expert on one of the largest advertising platforms in the world - Facebook! In fact, Facebook ads have been increasingly difficult to do and expensive to learn until now. With this step-by-step guide to mastering Facebook ads, anyone can learn how to drive highly-targeted traffic with proven ad templates and strategies to scale any business forward.

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7 Videos | 2:25:16

Before you create your first Facebook™ Ads, you need to have your launchpad created. It’s the foundation of your Facebook™ Ads. Without this, you will setup yourself for failure. This Facebook™ Ad Launchpad module will share with you all the things you need to accomplish before you even launch your first Facebook™ Ads. In fact, this launchpad is critical for your Facebook™ Ads success.

When it comes to advertising on Facebook™, you need to have a strategy in place. You cannot just choose the typical objectives provided by Facebook™ or it’ll cost you more than you need to pay. In this module, Fred reveals 3 ingenious advertising strategies that you can apply for your business. It works for any businesses, from eCommerce, affiliate marketing and even local businesses.

Targeting is key. If you do not know who to target and how to target the right audience to advertise to, then you might as well be blind-folded. Through the millions of dollars of advertising on Facebook™, Fred discovered a method that will allow you to find the right targeting for your offer.

Discover Fred Lam’s “Bulletproof Facebook™ Ad Template” to craft the perfect message to your audience. When you combine my Bulletproof Facebook™ Ad Template with the ingenious 3x3 Ad Formula™, your Facebook™ Ads will be more likely to succeed.

AWhen running Facebook™ Ads, each strategy that you take should use different data points to figure out where your profits are. In fact, if you look at the right data, you can potentially turn a campaign that seems to be a loser into an absolute winner. You’ll even learn the psychology of these data. When it comes to data inspections with psychology, you will learn what your next steps are to scale up or optimize your Facebook™ Ads and business.

Lots of people struggle when they try to scale up their Facebook™ Ads. At times, when you scale up your campaigns, you suddenly turn from making profits to now losing a ton of money. This is ultimately because you’re scaling up with the wrong methods. When it comes to scaling up with Facebook™ Ads, there are specific steps that you need to take. If you took the wrong steps, you will burn a ton of cash and making your most profitable campaign upside down. In this module, you will learn how to scale up safely and effectively while producing a positive ROI.

This is simply for complete pros. From using zero targeting to lookalikes ad strategies that you never heard of will be revealed inside this module. However, you won’t even understand any of it if you have not gone through the FB playbook from the beginning. The one takeaway from this module is, you’ll be blown away on the strategies shown inside.


Absolutely! Every business needs traffic and Facebook ads is the easiest to get started. Once you master the skills to run Facebook ads, you can literally apply them to any business including but not limited to eCommerce, Affiliate Marketing, Email Marketing, Digital Publishing, and even Local Businesses.

Yes! Whether you are a completely newbie or advanced Facebook advertiser, you will benefit from the strategies taught in this course so you can run successful Facebook ads without costing an arm and a leg. You will also learn advanced strategies to help scale your advertising campaigns to the next level.

There is a “No-Refund Policy” due to the digital format of the FB Playbook course where members will receive immediate benefit prior to the return such as access to all course content and support. However, there is a 3-day cancellation policy in place. If you think that FB Playbook is not for you, you have up to 3 business days from the purchase date to cancel your membership and get a full refund. For cancellation request, please email support@iproacademy.com


Fred Lam
Fred Lam
iPro Academy Founder

Fred started his working life over 13 years ago as a dishwasher. Knowing he wanted more from life, Fred began venturing into the online business world and shortly became a reputable media buyer in the industry. Today, Fred is the CEO of several multimillion-dollar businesses with the mission to empower individuals with simple education and digital automation. Fred has coached thousands of students around the world and continues to share his knowledge inside iPro Academy.

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Disclaimer: Results may not be typical nor expected for every person. All information provided on this website is based on best practices and for educational-purposes only.

Testimonial Disclaimer: Every testimonial on this website is from a real client who used our products. No one was paid for a testimonial or endorsement. Individual results may vary, and these testimonials are not claimed to represent typical results. Although testimonials are from real people, they may not reflect the typical person’s experience, and are not intended to represent a policy that anyone will achieve the same or similar results.