Never Ever Do This On Facebook Ads

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Never ever do this one silly thing on Facebook. This mistakes has cost us tens of thousands of dollars. It’s a very common and overlooked pitfall that will literally sabotage your Facebook advertising campaign. In this video, Fred is going to share his story of what has happened, and what you should do to prevent yourself to fall down the cliff just like he did. Presenter: Fred Lam, Founder & CEO of iPro Academy Fred Lam is a media buyer

Facebook Ads’ 20-Percent Text Rule Changed In 2016

Facebook Ads’ 20-Percent Text Rule Changed In 2016
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Facebook has recently made a bold move on their most-famous 20-Percent text rule on their image ads for advertisers. Right now, Facebook has rolled out globally that all advertisers are not required to have their ad images with less than 20% text, however, they have introduced something new that all advertisers on Facebook must be aware of. In this video training, Fred Lam has shared his insight and advice on this massive change in Facebook Advertising that you must know.

What Social Media Platforms Drive The Most Sales?

What Social Media Platforms Drive The Most Sales?
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Fred Lam shares his insights to Shopify’s analysis of 37 million website visitors and 529k orders driven from social media. In this video, Fred has interrupted these data to help anyone who are looking into creating an eCommerce website or boosting your sales for your existing eCommerce website. These findings will help you not only to increase your chances of success but it will allow you to understand how you should structure and advertise your eCommerce store. Best part, Shopify

[Happy New Year] What’s Your New Year’s Resolution?

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  Happy New Year, Everyone! I wish you all the best and I look forward to 2016 with you. Tell me what your New Year’s Resolutions are. I want to know and I will read every single one of them. I’m serious! For me, 2016 is all about YOU! I want to do all I can to help you attain financial freedom and attract a very prosperous year for you and your family. Comment below and tell me what your

The Inverted Sales Funnel

The Inverted Sales Funnel
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In this video training, Fred will be showing you visually on how a sales funnel look like. In fact, Fred will expose to you the Inverted Sales Funnel which may help you maximize your profit for a long-term sustainable business. Fred Lam Fred Lam is the Founder and CEO of iPro Academy. He has started his online business venture over a decade ago and he specializes in traffic generation.

Why You Should Start Promoting Digital Products First

Why You Should Start Promoting Digital Products First
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Learn from Fred Lam as he explains the advantages of promoting digital products when you first begin your online business. Fred Lam Fred Lam is the Founder and CEO of iPro Academy. He has started his online business venture over a decade ago and he specializes in traffic generation.

Why Email Is Your #1 Asset

Why Email Is Your #1 Asset
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The greatest asset for any business is their email list. Learn from Fred Lam on why you need to start building your email list today in order to scale your business to the next level. Fred Lam Fred Lam is the Founder and CEO of iPro Academy. He has started his online business venture over a decade ago and he specializes in traffic generation.

Why Your Online Business Should Look Like A Greek Column

Why Your Online Business Should Look Like A Greek Column
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Every online business should be structured like a Greek Column in order to sustain your business and scale it to the next level. Learn from Fred as he explains in-depth on how your business can benefit from this crucial concept. Fred Lam Fred Lam is the Founder and CEO of iPro Academy. He has started his online business venture over a decade ago and he specializes in traffic generation.

3 Bid Types on Google AdWords

3 Bid Types on Google AdWords
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Before you start advertising on Google, you may want to learn a little more about the 3 bid types available. This is important for your campaign, as choosing the right strategy can help you reduce costs. The bidding strategy that you choose will all depend on what you and your company find most important, and what goal you have in mind. Cost-Per-Click (CPC) Cost-Per-Click is a bidding strategy where the advertiser only pays when someone clicks on their ad. This

Importance of a Frequency Cap

Importance of a Frequency Cap
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Can you think back to a time where you were extremely annoyed with an advertisement? How much did it make you resent the product or brand? Advertisements that are over exposed to audiences can really hurt a brand. This is why a frequency cap is essential for online marketing campaigns. A frequency cap can be defined as the limit that an advertiser sets for how many times an advertisement is shown in a period of time. You can set this